Apps Market/Store/Place Bug

If you are a keen consumer of tech news and rumours then you are well into feeling buzz-word fatigue with regard to applications markets or stores or places for that matter. Every other day, it seems everyone is announcing a way for their end users to access applications from a centralized location, while also acting as transaction broker for developers who want to sell their applications. This is a model that has been popularized and successfully leveraged into the sale of millions of iPhones and iPod units by Apple. Now, every big player in the industry wants to create some kind of an App Store or some variant of the same model.

Interestingly, this is not a new thing at all – at least on the personal computer front, Linux and its many distribution have always come with a package manager that pulls down, as it were, whatever you want from a central repository; you even have the customization options to add additional repositories as your needs may require. Open source being what it is, didn’t push for the payment option of it which alas was perhaps one of those things that could have pushed the development model faster and farther. However, open source has a number of backers who may well benefit from this apps store craze. Having operated such a model since their inception, it is conceivable to think that Linux distributions like Ubuntu would have the requisite experience and expertise in managing an app store model as a way to earn revenue. More recent versions of Ubuntu have interestingly focused on making this particular variant of Linux more cloud friendly which would fit in the app store model since the cloud would form the foundational infrastructure to add more developer and consumer facing capabilities into the mix.

Within the last 24 hours, rumours of Windows 8 surfaced and one of the features rumoured to be in the works is a Windows App store. Motivations aside, but the more interesting question to ponder with regard to that rumour (if it ever comes to see the light of day) is: how would such a thing work in the Windows ecosystem? Windows is a versatile platform but one of the things that people have been used to doing is to hunt down software binaries to install on Windows. You either download them or buy them on a CD and then do the needful installation and then voila – you have your application. What kind of confusion would an app store course amongst more casual users of Windows. Windows has been popular in the corporate world and these are environment in which they exercise total control over the behaviour of the operating system then the question that would beg an answer is how does corporate IT deal with app stores? Where exactly do their policies go in such a mix?

I must admit that Microsoft is not without experience in managing such large scale deployments of software and their associated management though the experience that they have may not scale that well. As the overseers of the most widely used operating system on the planet, one must recognize the fact that distributing updates to millions of desktops and servers around the world requires administrative and organization capacity that would lend itself easily to an app store model. Contrasting this ability with what Ubuntu can brag about, then the only problem with Microsoft’s know-how is that fact that much of it is probably kept within Microsoft’s walls and/or require you to be more than just a casual user of the operating system. Distribution and deployment of Windows updates may not (at least initially) scale well to include third party applications that may have nothing to do with the core operating system in any case.

The apps store model does present a great opportunity for small and/or first time developers as the ability to reach a great number of users with a useful and critical application has become that much easier. While there are business advantages to the app stores, they also do raise the question of how to keep your wares up to date across myriads of app stores, may targeting different variety of consumers while maintaining feature and/or performance parity across all stores.

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