Applications: Windows Phone 7 Meaning To Zune HD Users

The launch of Windows Phone 7 is fast approaching and if the initial impressions of the OS is to be trusted, it is likely to be a credible account from Microsoft in the mobile space. The OS borrows heavily from the user experience found on the Zune HD which is both a pleasure to use and can become easily superior on a mobile phone. I have used both an iPod Touch and a Zune HD and I must admit that the latter presents a superior user experience. As personal as all preferences, I am intrigued by dynamic aspects of the Zune HD user experience. For example, it is quite easy to find new entries to device because they are prominently displayed and hence easy to reach quickly. Also the device is capable of remembering up to the last 6 artefacts that you played including media as well as games and radio stations that you have listened to recently. I have not come across such an offer on the iPod Touch though subsequent upgrades to iOS have brought better organization on the device through universal search that is so far lacking in the Zune HD.

Recently the number of applications available to Zune HD users has steadily increased; all the applications available on the Zune HD thus far are not frivolous applications – there is no iFart type application (yet). While that speaks to the value of the application available on the Zune HD so far, any (if not all) of these applications have been not been developed by third parties. All of them remain Microsoft applications; given that some of them may rely on other existing web services like Facebook and Twitter but they retain Microsoft as developer. How is the imminent launch and subsequent release of Windows Phone 7 going to affect the third party application count is a matter that will become apparent with time. Microsoft is certainly not a player to be discounted as they have been platform and tools vendors for quite sometime and there are is a general consensus that one her strength lies on rallying developers to its tools and platforms.

However, Windows Phone 7 is Microsoft’s attempts to get back into the smartphone mobile operating system game. It is an interesting play as well since Microsoft is coming into the game with what is essentially its desktop and server business model – charging OEM licenses to use its platform. Based on noises made by senior Microsoft officials in the media, they believe that paying for Windows Phone 7 is an advantage as the license fee is virtually a guarantee that any of the licensees will not be sued for intellectual properties infringement. I am yet to catch wind of a case that has resulted in clear cut victory for whoever is suing though what has been evident so far is that players in the industry end up counter suing each other. However, if the main attraction of Windows Phone 7 (at least to OEM) is in its lack of any likely law suites then it becomes a platform of choices for licensees whose business models are not strong enough that they can’t protect themselves from litigation and/or they are not aggressive enough to push products to market that dare to challenge the status quo.

Other players in the smartphone industry have advantages that are unique to each one: so far Apple by far as the best laid out infrastructure (the hardware, iTunes) and the accompanying processes and people that have contributed positively to their bottom line.

Google’s environment is increasingly becoming more robust as additional phones are released and the platform continues to make progress by leap and bounds. Android will face growing pains as it tries to maintain its open nature while balancing it with the fact that the operating system is maturing thus issues of backward compatibility become ever more pressing. People have voiced concerns about fragmentation of Android; a valid question to ponder but it also calls for the OEMs that support Android to ensure that the chances of fragmentation are reduced.

Windows Phone 7 is an important project for Microsoft has computing is steadily shifting towards mobile devices. However, third party application development and environment remains important for the success of the platform. Based on the challenges that Microsoft has faced in the smartphone operating system space, it becomes acceptable to postulate that they are in this for the long term. This will hopefully translate into better applications for corresponding devices like the Zune HD.

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